Go for a Brazilian

Leaving the kite surfing rollers of Brazil’s North East coast we headed south via a five hour 4x4 journey across Ceará’s range of sand dunes and a four hour flight to possibly the most radiant city in the world. Rio de Janeiro, home to the body beautiful, caipirinha fuelled street parties and favelas governed by narcotic mafia interrupted by commando Police units. We stayed in the chic neighbourhood immortalised by Astrud Gilberto’s sultry The Girl From Ipanema and found every shade of chocolate amongst its bohemian inhabitants. The City of God is packed with cosmopolitan contradiction, wealth, crack powered crime, beach football, street corner security and a delicious seduction charged by street culture consumed by a global jetset.

Osklen Fashion

Dreadlocked, tattoo painted bodies, slinky silhouettes in barely there bikinis, cocoa tanned men in speedos with bulging bellies, surgically enhanced bottoms, all moving to an inner rhythm known simply as ‘being Brazilian’. Under the watchful gaze of the Corcovado, Ipanema bobbed and strutted in its various shapes and sizes, sipping smoothies squeezed from heaven, the district is impossibly cool and fresher than an eskimo’s breath. Tree lined avenues complete with glittering boutiques designed to charm platinum plastic from fashionistas purses, Rio is a shopper’s paradise. A haven for design junkies and a mecca for cool hunters it conceived Osklen, sun worshipping apparel created by eco-influenced Oskar Metsavaht. He blends urban edginess with a relaxed beach attitude, and achieves that rare gift of making you feel incredible in a world of body phobia. So, forget your shape and get into Osklen this Summer, you’ll experience the soul of Brazil and the cut of a genius.



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A Brazilian has recently joined our family in the form of my new sister-in-law Marianna and she definitely has style. As for me .... I have a pair of Havaianas? Does that count?.... Probably not!!

By Jo Henderson on July 17, 2011

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You could try for cool by proxy…it’s worked for Peaches Geldof?!

By Urban Rajah on July 17, 2011

Have been trying that for years! Hasn’t worked yet! Maybe I need to hang out with you a bit more ....

By Jo H on July 17, 2011

Cool stuff. Just like Brazil. Can’t wait for the World Cup 2014

By bb on July 21, 2011

I wanted to spend a minute to thank you for this.

By Scout on August 22, 2011

I think that it would be a great experience to visit Brazil. I really like the ambiance of the place and the foods. I really enjoyed the people of Brazil.

By Chelsea on December 09, 2011

Brazil is definitely a must visit country, though it has lots of contradictions, still one can have lots of fun going there, i’m pretty sure of that, especially the well-known carnival of Rio de Janeiro.

By Neil on December 11, 2011

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