Food and Fitness


Global Food Innovation

Russian bank Alfa-Bank launched a special account that rewards customers for taking physical exercise. Users connect their fitness tracker to the service, and for every step taken, funds from their existing account are transferred into the savings account, which pays a higher rate of interest than normally available.

Foodtweeks helps people looking to decrease their calorie intake. Users tell the app what they’re about to eat and receive tips to reduce the dish’s calorie content. If the user says they followed the advice, Foodtweeks then makes a donation of the equivalent number of calories to a local food bank. In November 2014, the service had partnered with 55 food banks in the US.

Fietsmodus (meaning ‘Bike Mode’) encourages people to avoid using their cellphones while cycling. Launched by the Dutch government in September 2014, activating the app while cycling earns points which can be used for the chance to win prizes.

Fietsmodus
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For recipes discoveries trends & secret suppers

Sometimes we need a bit of inspiration beyond ourselves. Hear how Spencer West climbed Kilimanjaro with no legs… twitter.com/i/web/status/1…
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Stuck at home raiding the larder cupboard? Here’s an elegant way to turn that tin of #kidneybeans into spiced magic… twitter.com/i/web/status/1…
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Proper treat for tea...#pierogi takes me back to my hometown Slough...the scent of #immigrant cuisine at work! pic.twitter.com/73K78xYhGf
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What a combo a double #spice flurry to knock hunger into touch at lunchtime. Can you get the #Elior Tuk Tuk going w… twitter.com/i/web/status/1…
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