Food and Fitness


Global Food Innovation

Russian bank Alfa-Bank launched a special account that rewards customers for taking physical exercise. Users connect their fitness tracker to the service, and for every step taken, funds from their existing account are transferred into the savings account, which pays a higher rate of interest than normally available.

Foodtweeks helps people looking to decrease their calorie intake. Users tell the app what they’re about to eat and receive tips to reduce the dish’s calorie content. If the user says they followed the advice, Foodtweeks then makes a donation of the equivalent number of calories to a local food bank. In November 2014, the service had partnered with 55 food banks in the US.

Fietsmodus (meaning ‘Bike Mode’) encourages people to avoid using their cellphones while cycling. Launched by the Dutch government in September 2014, activating the app while cycling earns points which can be used for the chance to win prizes.

Fietsmodus
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For recipes discoveries trends & secret suppers

Introducing my #Indian #vegan menu with @Elior_UK @Elior_Group it’s the CHILLA series, inspired by North Indian chi… twitter.com/i/web/status/1…
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Introducing my #Indian #vegan menu with @elioruk elior_group it’s the CHILLA series, inspired by North Indian chick… twitter.com/i/web/status/1…
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A glorious few days in North Norfolk @bliss_blakeney has given birth to my #samphire #bhaji the taste of the coasta… twitter.com/i/web/status/1…
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My #Chicken #tikka and grilled peach salad plus a helping of wild rice sabzi...rather good with a glass rosé in the… twitter.com/i/web/status/1…
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