A Game Changing Formula
Munching my way through a packet of fruit pastilles, I tried to convince myself that I was staying true to my personal pledge of consuming 5 pieces of fruit or veg a day. The sugary aftertaste was less convincing, the wrinkled foil wrapper lay like a metallic skin shed by the world’s smallest snake, alongside the empty smoothie bottle. The bottle made earnest wholesome pledges “Never ever made from concentrate, at least one of your five-a-day”. The ingredients read like an NCT Masterclass in baby food preparation, half a crushed banana, juice of half an orange, goo from guava, heart of an apple. Conned into paying more for 150ml of pulped mess than the cost of buying a bunch of bananas, I decided on a new regime, radical, fresh, game-changing and accessible. I’ll purchase whole items of food and eat them as they are, no need for a manufacturer to squish them into conveniently sized plastic bottles. I’ll take charge of my 5-a-day thank you very much.
My goal of achieving inner health by eating fruit and veg pales into insignificance when compared to the efforts of Mark Victor Hansen and Jack Cranfield, authors of Chicken Soup For The Soul books. Struggling to sell the concept to publishers and generate sales they were furnished with a piece of wisdom, a teacher called Scolastico, who told them, “If you would go every day to a large tree and take five swings at it with a very sharp axe, eventually no matter how large the tree, it would have to come down.” Each day they did five specific things that would move them closer to their dream of selling books. Every day it meant having five radio interviews or sending five copies to editors who might review the book or calling five network marketing companies and asking them to buy the book for their sales people or giving a seminar to at least five people and selling the book in the back of the room. "We wrote press releases. We called into talk shows (some at 3:00am) we even got petrol stations, bakeries and restaurants to sell the book. It was a lot of effort, a minimum of five things a day for over two years."
The net result? Chicken Soup For The Soul has sold over 112million copies in forty one languages. Now that’s a 5-a-day principle I’m interested in.