Hackney GT


Pedal Pushing Fashion

London’s traffic lights have changed.

I admit, it’s not a party conversation of choice but nonetheless it’s true, now we have New York style countdowns at crossings, telling you how much time you’ve got to dash across the road before being greeted by London’s hungry traffic. Some treat the countdown as a metropolitan game of ‘chicken’ waiting for the digits to reduce to single numbers...ooh the exhilaration!

However, these days one is less likely to be mown down by a Routemaster bus, but more likely to have to dance through the capital’s legions of cyclists, buzzing like neon bees in their hi-vis jackets, pollinating the city’s traffic lights. A heaving brigade of puffing and huffing red faced Londoners on their various contraptions, the comical fold-away Bromptons (can someone design a cool version please), yesteryear Pashleys, Specializeds, hybrids, single gear velos, please bring back the Chopper.

Hackney gt ldn jersey

Yet among this cavalry of pedal pushers there’s a uniformity of unimaginative apparel, surely if you’re going to spend £hundreds on a cycle, one can spend a few quid on a looking good? Sure there are a few brands which have turned their hand to cycling couture such as Rapha, perhaps more at home in the twisty turns of the Austrian Tyrol.  But what to wear when stuck at the lights in Hackney. Luckily an urban score in eclectically cool jerseys has been composed by Russ Jones the globetrotting music mixologist and tri-athlete, translating his aural discoveries into functional fashion for two wheeled travellers everywhere. His collection of jackets, T-shirts, jerseys, bibs and musette bags reflects his edgy tropical eccentricity and love for East London.

So if you’re looking to increase your cool quota, change gear and join the Hackney GT team.

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