Go for a Brazilian
Leaving the kite surfing rollers of Brazil’s North East coast we headed south via a five hour 4x4 journey across Ceará’s range of sand dunes and a four hour flight to possibly the most radiant city in the world. Rio de Janeiro, home to the body beautiful, caipirinha fuelled street parties and favelas governed by narcotic mafia interrupted by commando Police units. We stayed in the chic neighbourhood immortalised by Astrud Gilberto’s sultry The Girl From Ipanema and found every shade of chocolate amongst its bohemian inhabitants. The City of God is packed with cosmopolitan contradiction, wealth, crack powered crime, beach football, street corner security and a delicious seduction charged by street culture consumed by a global jetset.
Dreadlocked, tattoo painted bodies, slinky silhouettes in barely there bikinis, cocoa tanned men in speedos with bulging bellies, surgically enhanced bottoms, all moving to an inner rhythm known simply as ‘being Brazilian’. Under the watchful gaze of the Corcovado, Ipanema bobbed and strutted in its various shapes and sizes, sipping smoothies squeezed from heaven, the district is impossibly cool and fresher than an eskimo’s breath. Tree lined avenues complete with glittering boutiques designed to charm platinum plastic from fashionistas purses, Rio is a shopper’s paradise. A haven for design junkies and a mecca for cool hunters it conceived Osklen, sun worshipping apparel created by eco-influenced Oskar Metsavaht. He blends urban edginess with a relaxed beach attitude, and achieves that rare gift of making you feel incredible in a world of body phobia. So, forget your shape and get into Osklen this Summer, you’ll experience the soul of Brazil and the cut of a genius.
You could try for cool by proxy…it’s worked for Peaches Geldof?!