What Is A Fairphone?
Fairphone is a social enterprise that started with the goal of opening up the supply chain, understanding how consumer electronics are made and creating a better connection between people and the things they own. Their hope was to create greater transparency and start serious discussions, particularly around how conflict minerals are often used in mobile phones – they didn’t actually envision becoming a consumer electronics producers when they began.
Actually, Fairphone is not about the phone itself. They decided to focus on phones, because they're a ubiquitous product that nearly everyone owns or uses. The Fairphone itself serves to start a conversation about opening up supply chains and a storytelling object to help consumers gain more awareness about the social and environmental impacts of the electronics they purchase. As they see it, they don’t just want consumers to buy a product – they want them to become part of a larger movement.
Fairphone want to make a phone that puts ethical considerations first, and doesn’t just focus on technological improvements. By creating an alternative in the smartphone market, the aim is to raise the bar for the entire industry.